ZULU X HIRING GUIDE

This is not a handbook. It’s a compass.

The Invitation

Philosopher: “They ask that question.”

Student: “What makes someone Zulu?”

You’re not here to fill a seat.
You’re here to build something only you could.


Zulu Group exists to create ventures, content,

and culture that shift society and serve the planet.

We don’t just invest—we co-create, pressure-test,

and tell stories that move people. We build the kind

of companies your grandchildren might thank you for.


This is not an easy path.
That’s why it matters.

What we believe

Zulu is built on contradiction.
We believe failure is likely—and we believe it can be avoided.
We believe in moonshots—and in spreadsheets.
We believe in humans—and use machines.

Our Principles


1. Pragmatism Is the Path
We reject binaries. Tech vs. philosophy? False.

Capital vs. cause? Limiting.
Zulu is where tension lives—and where balance is built.


2. Boldness Is Measured
We love moonshots. But we don’t confuse energy for direction.
When we built Butterfly, it started with a school run in the rain—not a pitch deck.
When we relaunched State, we used splash posters—not growth hacks.


3. People Before Process
We hire the human, not the CV.
Our first investor for State came from a conversation on a Eurostar, started by a founder’s mum.
Real people. Real timing.

4. Sweat the Story
Everything is storytelling—design, hiring, engineering, operations.
Becoming a Good Ancestor was recorded at home. Builders drilling. Dog barking. We left it in.


5. Time Is Precious
We move fast, but not loose.


Every hire, every feature, every message—either move the mission or move out of the way.

The Team

🐝 Alex
“My name means honey-maker.

That’s what good leadership does.
Not dominate. Sweeten. Bind. Feed the hive.”

🧭 Samira
My role is to pathfind. Like in tennis, you don’t win by

reacting—you win by reading the rhythm, sensing the shift,

and placing the shot where the game is going, not where it’s been.”

🎨 Vibol
“I design things that feel like they already existed. Sometimes that

means adding nothing. Sometimes it means breaking everything.”


🕊️ Nadia

“I bring clarity to complexity. Good lawyering isn’t about saying

no—it’s about drawing the line to yes, with precision, protection,

and purpose.


📚 Olivia
“There’s always a book in my bag—and in Zulu, everyone’s writing

their chapter as we go. No one’s just reading from a manual.”

So…

What do

you actually

do?

Your work might look like:


  • Researching markets that don’t exist yet

  • Designing a name and brand system for a hardware prototype

  • Interviewing stakeholders, sourcing experts and surfacing insight to reorient a northstar

  • Writing investor memos, blog posts, or launch content

  • Sketching a wireframe in Figma to bring an idea to life

  • Tracking narrative momentum—not just clicks, but conversation

  • Converting a padel partner into a new sales lead for a portfolio company

  • And… crushing a spreadsheet, dancing through a legal doc and vibe coding


Sometimes you’ll be deep in Google Docs.
Sometimes you’ll be walking around Kensington Park Gardens thinking it through with the swans.
We don’t glorify busyness. We respect movement.

What you're

walking into

This isn’t corporate. This isn’t chaos.
Zulu sits somewhere in between.

You might find yourself:


  • Helping launch Glucowear, a non-invasive glucose monitoring product

  • Scaling State, a civic network powered by LLMs

  • Co-developing Butterfly, a shell-like vehicle for rainy urban school runs

  • Animating Zook, a digital character with a conscience

  • Regenerating the planet with Zulu Ecosystems—a venture rooted in soil, story,

    and the slow, necessary work of healing the planet.

Publishing Becoming a Good Ancestor—live from a living room in London

The values

we walk

with

(Don’t read these. Watch what we do.)

Mission-Driven
We work on things worth remembering.
The world’s problems are ours to solve.
Why not now?  Why now us?


Active
We build.
Sometimes we break things on purpose.


Intentional
Nothing is random.
Everything has rhythm—even risk.


Daring
We choose the cliff face no one else will.

Then we climb it—

With moral courage, purpose and proof.

The final

exchange

Student: “What if I don’t tick all the boxes?”
Philosopher: “Boxes are for storage. We’re looking for spark.”

Student: “What if I fail?”
Philosopher: “Then you’re in motion.”

Student: “What if I make it?”
Philosopher: “Then make it matter.”

Ready to build something

worth remembering?