Pioneering consumer technology brand

8M units +

03

Jawbone

2011

Noise Assassin. Style Commander

ERA: Military-grade noise cancellation wrapped in minimalist design—Bluetooth went couture.

13% of the global Bluetooth headset market, generating $260M in 2008.

Made headsets desirable, not just functional—ushered wearables into fashion.


Company:

Jawbone

Date:

2011

Role:

Co-Founder

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