Pioneering consumer technology brand
8M units +
01
Jawbone
2011
Eat. Sleep. Move. Better
UP: A wristband that tracked movement, sleep, and mood—and spoke human through an app.
Jawbone (19%) helped drive 97% of U.S. fitness tracker retail sales alongside Fitbit (68%) and Nike (10%) in 2013.
Sparked the quantified self era—one of the first to fuse wellness, data, and UX.
Company:
Jawbone
Date:
2011
Role:
Co-Founder
