A Bold Alternative to Tobacco

8M units +

07

Juul

2017

Make the Switch

A pocket-sized device with nicotine salts that hit like a cigarette—without smelling like one.

Reached 72% of U.S. e-cig market and $1B in annual revenue by 2018.

Triggered a generational shift—both product and public health wake-up call.

Company:

Juul

Date:

2017

Role:

Co-Founder

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