
A Bold Alternative to Tobacco
8M units +
07
Juul
2017
Make the Switch
A pocket-sized device with nicotine salts that hit like a cigarette—without smelling like one.
Reached 72% of U.S. e-cig market and $1B in annual revenue by 2018.
Triggered a generational shift—both product and public health wake-up call.
Company:
Juul
Date:
2017
Role:
Co-Founder



